Landmark group engaged AAID as LDC for the Design & Delivery of the new headquarters for the business conglomerate. Spread over 2 buildings, G+7 & 3 floors of an existing twin towers, the new space is designed to showcase Landmark Group and their 9 brand identities. AAID created a workplace design to accommodate approximately 2200 staff across all their corporate and various brand offices. The design story represented Landmark Group as an arboretum which allows a collective of brands to cater to a greater good. Common spaces were represented by an arboretum which the brands are the different components, actual variety of trees having their own characteristics, purpose & role.

Flexibility, functionality & practicality were the core principles of design employed by AAID whilst working on the designs. A “kit of parts” was developed for all the common spaces within the offices to unify all the different levels and allow for flexibility, whilst still bringing out the brand identity.

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