AAID undertook the responsibility of crafting a retail space in Concourse D that not only embodies the essence of the Tiffany brand but also caters to the diverse needs of both employees and customers. The design process involved a meticulous consideration of feedback from TCO architects in New York, ensuring a harmonious representation of Tiffany's global identity while adapting to the regional context of the Middle East. Beyond being a standalone project, the design served as a reference for similar ventures in the region, underscoring its significance and impact.

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The distinctive features of the design are curated to reflect the elegance and sophistication synonymous with Tiffany. The signature wheat leaf pattern takes center stage in the shopfront, becoming a visual anchor that immediately communicates the brand's identity. Complemented by wood veneer on the walls, the aesthetic choices create a seamless blend of luxury and warmth. Notably, the circular millwork surrounding the shopfront serves as more than a mere architectural element; it becomes an inviting and attractive focal point, shaping a captivating entrance that beckons customers into the Tiffany retail experience within the vibrant environment of Dubai Duty Free. This meticulous design approach not only ensures a distinctive representation of the Tiffany brand but also contributes to an engaging and memorable shopping environment for patrons.